PCEB’s new “Penang Inspiring Meetings x Visit Malaysia 2026” campaign was launched at the Penang Waterfront Convention Centre on 24 November 2025.
The Penang Convention & Exhibition Bureau (PCEB) has launched its latest business events initiative, “Penang Inspiring Meetings x Visit Malaysia 2026”, at the newly launched Penang Waterfront Convention Centre on 24 November 2025.
With the launch of Penang Inspiring Meetings x Visit Malaysia 2026, PCEB reaffirms its mission to position Penang as Malaysia’s leading hub for high-value, high-impact business events, contributing to the state’s economic growth, community development, and environmental stewardship while supporting the national Visit Malaysia 2026 initiative.
“As we approach Visit Malaysia Year 2026, this campaign highlights Penang’s readiness to welcome the world. We aim to elevate Penang’s reputation not only as a premier meetings and incentives destination but also as a hub where meaningful connections and sustainable impact are created,” said Ashwin Gunasekeran, CEO of PCEB.
As part of its ongoing CSR focus, PCEB has chosen to highlight the turtle conservation efforts at the Penang Turtle Sanctuary in Pantai Kerachut as a symbol of sustainability for this campaign. The turtle represents endurance, balance, and harmony with nature – values that PCEB says align with its commitment to developing the business events industry responsibly.
“This collaboration demonstrates how business events can deliver not just economic benefits but also positive contributions to Penang’s environment and community,” added Ashwin.