PCMA partners Sarawak to elevate power of business events in Malaysia

MOU calls for business events training and education to showcase Sarawak’s appeal to international associations and corporate markets

Officials of PCMA and BESarawak at the signing ceremony of their MOU in San Francisco.

SAN FRANCISCO - PCMA, the global platform for business events professionals, and Business Events Sarawak (BESarawak), by Sarawak Convention Bureau, has entered a partnership to provide education, business development opportunities, and increases awareness of the transformative power of business events.

The signing ceremony between PCMA and Sarawak and other Malaysian delegates were held in San Francisco's Moscone Center during Convening Leaders, PCMA's signature annual event.

"This agreement with Business Events Sarawak is completely aligned with PCMA's vision and growth, as both organisations share the same goal - to demonstrate how business events transform societies, businesses and communities," said Sherrif Karamat, president and CEO of PCMA.

"We look forward to collaborating with Business Events Sarawak as they elevate the influence of business events and Malaysia's profile as a destination."

The MOU calls for business events training and education to help showcase Sarawak's unique value proposition to international associations and corporate markets in addition to developing the local meetings industry.

"Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme" said Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak.

"The program is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy; driven by 27 drivers."


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