PCEB CEO Ashwin Gunasekeran speaking to the media after his win at the BrandLaureate Awards. Photo Credit: Penang Convention & Exhibition Bureau
Ashwin Gunasekeran, CEO of the Penang Convention and Exhibition
Bureau (PCEB) has been awarded the BrandLaureate Brand Leadership Award
for Leadership Excellence in the MICE and Hospitality Industries, as
well as the Nation Branding Award for M.I.C.E. (Meeting, Incentive,
Conference and Exhibition) in the category of The BrandLaureate Fast
Moving Growing Sustainable Business & Brands Award 2024.
The BrandLaureate Brand Leadership Award 2024 recognises corporate
and business leaders who have excelled in their areas of specialisation
and contribute significantly to the growth of their organisations and
industries-at-large.
Under Gunasekeran, PCEB has grown to achieve its objectives of
becoming a key player in the local MICE industry, and contributed to
Penang’s economic growth by creating business and employment
opportunities.
Nation Branding Award for M.I.C.E. (Meeting, Incentive, Conference
and Exhibition) in the category of The BrandLaureate Fast Moving Growing
Sustainable Business & Brands Award 2024 also serves to highlight
PCEB’s progress and sustainable growth in the industry.
The bureau’s strategies have proven effective in promoting Penang as a
premier destination for business events, and this recognition
celebrates its role in enhancing Penang’s reputation on both a national
and international stage.