MyCEB’s Abdul Khani receives doctorate from National Academy of Arts

The MyCEB chief boasts a distinguished career in the Malaysia's business events and tourism sector.

MyCEB's Abdul Khani Daud has been awarded with a Doctor of Creative Arts (PhD) by the National Academy of Arts, Culture and Heritage (ASWARA).
MyCEB's Abdul Khani Daud has been awarded with a Doctor of Creative Arts (PhD) by the National Academy of Arts, Culture and Heritage (ASWARA).

Dato’ Sri Dr Abdul Khani Daud, CEO of Malaysia Convention & Exhibition Bureau (MyCEB) has been awarded with a Doctor of Creative Arts (PhD) by the National Academy of Arts, Culture and Heritage (ASWARA).

An industry veteran, Abdul Khani graduated with two MBAs, one from the Institute of Technology Technology Australia and the other from Oxford Learning Centre of Excellence in the UK. He started his career with Tourism Malaysia and has taken on various prominent positions. He was posted as an overseas director to oversee global markets which included stints at Tourism Malaysia’s offices in Australia, Singapore, South Africa and Thailand.

His expertise in marketing resulted in an increase of 60% in tourist arrivals from Singapore between 2000 to 2004. During his service period from 2004 to 2006, a 45% growth for Latin America was recorded, opening the market for Argentina.

Abdul Khani also devised MyCEB’s Malaysia Business Events Strategic Marketing Plan (SMP) 2021-2030, which has set out plans for business events to attract 5.9 million delegates by 2030, contributing to RM42.12 billion in estimated economic impact whilst creating around 25,833 total job opportunities.

Abdul Khani said: “I would like to express my deep and sincere gratitude to my first research supervisor, Prof Madya Dr Halim bin Hussin as well as our second supervisor Dr Hafizul Fahri bin Hanafi, for giving me the opportunity to do research and providing invaluable guidance throughout this research. Their dynamism, vision, sincerity, and motivation have deeply inspired me.”

Abdul Khani has also held other roles, including ICCA Board of Directors Representative for Asia Pacific Region, Advisory BOD Member for the Asian Federation of Exhibition & Convention Associations (AFECA), Advisory Board Member for MACEOS, Board of Trustee for Islamic Tourism Centre, Adjunct Professor at Taylor’s University, and Advisor, International Journal of Business Events & Legacies at Curtin University Malaysia, to name a few. He was also recently awarded the ‘Business Events Personality’ by MACEOS.

Noor Ahmad Hamid, COO of MyCEB, said: “Dato’ Sri Dr. Abdul Khani’s presence in the business events industry is admirable and is a clear example of what one can accomplish with determination, sincerity, and hard work. You've inspired all of us to make our dreams possible and work professionally to achieve greater heights for Malaysia business events in the global space.”

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