The Macao-Hengqin delegation at The Meetings Show Asia Pacific 2025, which took place in Singapore from 16-17 April. Photo Credit: Northstar Travel Group
The ‘MICE² Macao x Hengqin’ brand, the joint development partnership spearheaded by both the Commerce and Investment Promotion Institute of the Macao SAR (IPIM) and the Economic Development Bureau of Hengqin, has signalled its intention to increase MICE interest and activity in the two destinations.
IPIM president Vincent U and Wu Chuangwei, director of the Economic Development Bureau of the Guangdong-Macao In-Depth Co-operation Zone in Hengqin, recently held a meeting outlining the development of Macao and Hengqin as twin destinations. Discussions included attracting more high-quality industrial projects from both domestic and international sources to Macao-Hengqin and coordinating the large-scale MICE activities to be held in these two regions at the end of the year.
The meeting followed two recent events attended by delegations from Macao and Hengqin. A joint delegation featuring MICE entrepreneurs from Macao and Hengqin participated in The Meetings Show Asia Pacific, held at the Marina Bay Sands Convention Centre in Singapore from 16-17 April 2025. IPIM said that ‘as reported by the participating Hengqin enterprises, the exhibition yielded notable success in their endeavours to expand into international markets’. Representatives from Macao and Hengqin also attended the Macao International Travel (Industry) Expo on 25 April.
Vincent U emphasised that in 2025, IPIM would continue to maintain close communication and collaboration with the Economic Development Bureau of the Co-operation Zone to share the most up-to-date market information and foster a transition within the industry towards attracting exhibitions and conventions. To this end, both destinations will work on promotional campaigns in several key markets, encompassing overseas regions such as ASEAN countries and Portuguese-speaking countries.
Wu Chuangwei said that in 2025, the Economic Development Bureau would further intensify its collaborative efforts with IPIM and organise Macao-Hengqin promotion seminars in various mainland cities.
According to IPIM, the two regions could further collaborate to organise global events and facilitate industries’ participation in significant international MICE events.