From left: TECA’s Tiger Lin; STEM advocate Gitanjali Rao; AFECA’s Edward Liu; The International Trade Administration’s Susan Hu; TAITRA’s Simon Wang; K&A International’s Kitty Wong; TCEA’s James Wu; TEA’s Michael Tu.
Taiwan is ushering in a new chapter for business events with the launch of a refreshed MEET TAIWAN brand at the 20th Asian MICE Forum (AMF), held 19 September in Taipei.
The rebrand, anchored by the new slogan “MEET TAIWAN, me in TAIWAN”, was announced as Taiwan’s flagship MICE programme and AMF jointly celebrated their 20th anniversaries.
Taiwan unveils refreshed Meet Taiwan vision.Since its inception, MEET TAIWAN has grown into a platform driving innovation and economic impact. Taiwan now hosts globally recognised shows such as COMPUTEX, TIMTOS and TAIPEI CYCLE, supported by a nationwide Taiwan Business Events Corridor.
Simon Wang, president & CEO of TAITRA, said the rebrand represents a commitment to keeping Taiwan competitive on the world stage.
“This is not just about a new logo – it’s about charting the next 20 years of growth and positioning Taiwan as a hub for global business events,” he said.
With the refreshed brand and strategies to deepen international partnerships, Taiwan is aiming to attract more global events, expand industry linkages, and further strengthen its visitor economy.
As AMF and MEET TAIWAN step “beyond 20,” Taiwan has signalled it is ready to drive the future of MICE in Asia and beyond.