In order to boost the country's MICE industry, Korea will be introducing two new MICE communication messages, one for each of its two divisions: conventions and corporate meetings & incentives.
For Conventions, the new message is 'Stay Connected for Your Success'. For Corporate meetings & Incentives, the new message is 'Light Up Your Passion'.
'Stay Connected for Your Success' summarises Korea's three key strengths in the international conference division: convenient, advanced and network. 'Convenient' in this case refers to the country's accessibility; 'advanced' refers to Korea's ability to lead cutting-edge trends, technology and tradition; 'network' refers to Korea's opportunities for industrial development and networking.
'Light Up Your Passion', on the other hand, summarises the three key strengths of Korea as a meetings and incentives destination: intriguing, innovation and convenient. 'Intriguing' refers to Korea as a cultural powerhouse; 'innovation' refers to Korea's ability to combine ideas with technology to improve productivity; 'convenient' refers to Korea's ease of accessibility and excellent MICE and IT infrastructure.
These new MICE communication messages are anticipated to strengthen Korea's image as a country of new opportunities, as well as a country of traditional, cultural intrigue. Korea anticipates the messages will help target audiences better understand the Korean MICE industry and its slogan - 'Korea, Beyond Meetings'.