Hong Kong shows appreciation for convention ambassadors

Ambassadors from across medical sciences, finance and innovation industries have brought in 70,000 MICE visitors to the city.

Ambassadors from 12 sectors in Hong Kong’s hospitality and tourism came together for a night honouring and celebrating their achievements.
Ambassadors from 12 sectors in Hong Kong’s hospitality and tourism came together for a night honouring and celebrating their achievements. Photo Credit: Hong Kong Tourism Board

12 sectors, 70 conventions, 70,000 visitors: That was the focus of the revelries at the recent Hong Kong Convention Ambassador (HKCA) Appreciation Night, held on 20 May at Rosewood Hong Kong.

Hosted by the Hong Kong Tourism Board (HKTB), the event honoured ambassadors across 12 sectors for their success in bringing 70 conventions to Hong Kong, bringing in world-class events and conferences, and attracting 70,000 high-spending visitors to the city.

HKTB chairman Dr Pang You-Kai said: “The HKCAs have collectively achieved resounding success by bringing in conventions of their respective sectors, ranging from medical sciences to innovation & technology, financial services, aviation & transportation, professional services and more. These world-class conventions are a strong testament to Hong Kong as a premier MICE destination and underline the city’s position as a leading international business hub.”

“Driving Success Together, as One”

One major highlight of the Appreciation Night was a panel discussion comprising several industry experts, including HKTB’s Pang; Angela Yau Shing-Yam, director of the Hong Kong Harp Society; Dr Janice Tsang, oncology specialist and clinical assistant professor at the University of Hong Kong’s Li Ka Shing Faculty of Medicine; and Vivian Cheung, COO of the Airport Authority Hong Kong.

Cheung shared how the Hong Kong International Airport managed to secure multiple conventions and exhibitions to the city, recounting: “Hong Kong’s role as an international aviation hub and our track record as the world No. 1 air cargo hub, coupled with the latest development of the Airport City, make it an ideal city for global aviation pioneers to push forward high-level exchanges in our city.”

Major events include the recent IATA World Cargo Symposium 2024, as well as the upcoming Super Terminal Expo 2024 and Routes World 2025.

The “Driving Success Together, as One” panel discussion brought experts together to share their insights.
The “Driving Success Together, as One” panel discussion brought experts together to share their insights.

From the medical industry, Dr Tsang shared that the field of medical sciences took the lion’s share of industry ambassadors, with regional and global medical congresses comprising more than half of recent event wins.

“Thanks to the collective efforts of the medical community, Hong Kong has a high professional standing in medicine and a passionate community that makes Hong Kong the place to meet,” she said. “More importantly, the professional bidding support from the HKTB – from venue solicitation to bid proposal preparation, site inspection support and more – has been crucial for bid success.”

As an international financial centre, the city has also recently secured a number of insurance conventions, including the East Asian Insurance Congress 2024 slated for 24-27 September, and GAMA LAMP Asia 2024 on 7-9 October. Together, the events are expected to bring in close to 3,000 overseas delegates.

Selina Lau, chief executive of the Hong Kong Federation of Insurers, said: “From an insurance industry standpoint, 12 of the 20 largest insurance companies globally maintain an operational presence in Hong Kong. The city's robust fundamentals, favourable policies, and robust systems provide a conducive environment for the insurance market to flourish."

From innovation and technology to arts and culture, the HKCA Appreciation Night celebrated a host of achievements across other sectors in the tourism and hospitality industry, including the upcoming technology and Web3 events SmartCon 2024 and Consensus Hong Kong 2025.

With a growing HKCA alliance, backed by strong government support and HKTB’s redoubled strategic bidding efforts, Hong Kong will further reinforce its value proposition for hosting successful conventions and events, leveraging the city’s business settings and unique position as a super-connector.

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