Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board (HKTB), held a mega familiarisation trip and a top MICE agent awards ceremony from March 13 to 18, 2018, hosting over a record-breaking number of over 70 agents from Mainland China, India, Indonesia and South Korea.
This is the sixth consecutive year the city has hosted the award ceremony and mega familiarisation trip, since the inaugural edition in year 2012. The bureau also announced adding Thailand into the race in the upcoming 2018/19 programme.
Last year, Hong Kong's performance of the Meeting and Incentive (M&I) segment was "particularly strong", having experienced a 14.1% growth contributed by long-haul, short-haul and Mainland China markets, according to Kenneth Wong, general manager of HKTB's MICE and Cruise Division.
South Korea, in particular, experienced high growth of 50.6% in M&I arrivals.
Said Wong,"Agency partners contributed tremendously and we would like to express our greatest appreciation through an excitement-filled ceremony and itinerary, as well as to showcase Hong Kong is a rewarding experience itself. To further tap market potential in the Southeast Asia region, we have identified Thailand as a strategic M&I market and will be adding into the 2018/19 programme."
Key highlights of the fam trip included a scavenger hunt at Old Town Central, an onboard visit to Dream Cruises' World Dream to explore its meeting solutions and venue; teambuilding at the over-16,000-sq ft Harbour City Ocean Terminal Extension with activities such as yoga and Tai Chi ; and a business exchange session with hotels, attractions and destination management companies at Contract Hong Kong.
The award ceremony was held at the Applause Pavilion, Ocean Park Hong Kong, a venue with state-of-the-art LED wall and AV system.
To learn more about and apply for the 2018/19 Top MICE Agent Awards programme, please visit website landing page of the respective market, Mainland China, India, Indonesia, South Korea or Thailand. To learn more about the 2018/19 Hong Kong Rewards! programme, visit www.mehongkong.com.