Thailand Convention and Exhibition Bureau (TCEB) has partnered with Bangkok Airways on a new joint marketing campaign to attract meeting and incentive groups from the Cambodia, Laos, Myanmar and Vietnam (CLMV) markets.
Launching the 'Fly and Meet Double Bonus' promotion for Myanmar yesterday (May 7) was TCEB's director of president office department, Puripan Bunnag and Bangkok Airway's vice president - sales, Varong Israsena Na Ayudhya.
"It is TCEB's policy to work closely with the private sector to boost Thailand's MICE industry. Our joint promotion campaign comes at the right timing because of the present active business activities in the region. We saw a healthy CLMV business traveller arrival growth of as high as 24% last year and we expect a healthier picture contributed by this campaign," remarked Puripan.
Meeting and incentive groups can receive benefits such as a dedicated MICE lane with fast track immigration for VIP arrivals at Bangkok's Suvarnabhumi International Airport, a financial subsidy of up to 300,000 baht (US$9,000) per group, which planners can choose to use for cultural performances, Thai craft demonstrations or meet-and-greet services.
Bangkok Airways will be providing one complimentary ticket for every group of 50 passengers; FlyerBonus double points, an additional 10kg baggage allowance, pre-assigned group seating, a special check-in counter, pre-check-in service, priority tagging and souvenirs.
"With Bangkok Airways' strong presence as a full service carrier in CMLV as well as its flexible flight connectivity within domestic Thailand linking the MICE cities, we strongly believe this partnership will attract a growing number of CLMV business travellers into the country," said Varong.
To qualify, the inbound group must comprise at least 50 delegates, enter Thailand on a Bangkok Airways flight, and stay at least two nights at a registered hotel or hold an activity at a venue certified by the Thailand MICE Venue Standard.
The promotion campaign is applicable in all the four CLMV countries and is effective from April 2018 till September 2019.