Easy planning with virtual assistance

Melbourne Convention Bureau launches interactive video planning tool.

Unique venues such as The Lume are highlighted in the new interactive video planning tool by Melbourne Convention Bureau.
Unique venues such as The Lume are highlighted in the new interactive video planning tool by Melbourne Convention Bureau. Photo Credit: Melbourne Convention Bureau

Planning events and activities got easier with Melbourne Convention Bureau’s (MCB) launch of its interactive video planning tool – Ready. Set. Melbourne, available in a choose-your-own-adventure format.

It enables planners to click and choose their desired interests with viewer led-and-tailored content. All videos are designed with further interaction points, providing in-depth local knowledge that help users to host, plan and attend a conference or corporate incentive programme in and around Melbourne. Users are empowered to personalise their exploration and save interesting content for later.

It also enables planners to connect directly with local event professionals at MCB or Melbourne’s business events supply chain providers. The tool addresses key audience segments across the business events ecosystem and provides relevant information for hosting planning or attending a business event in Melbourne within each video journey.

“Viewers getting to make their own choices is the cornerstone of the video platform. Ready. Set. Melbourne hands over control to the viewer, they’re in driver’s seat, making choices that then personalises the experience as they advance through the content,” says MCB Chief Executive Julia Swanson.

MCB has since followed up with the launch of the Delegate Destination Site, digital bid books, virtual planners and exhibitor tool kits and virtual booth enhancements with animated avatars demonstrating a higher level of digital maturity and preparedness for changes within the global business event landscape expedited by the pandemic.

Tags



Latest News