Down Under, North Queensland gets funding boost for events

Business Events Cairns & Great Barrier Reef has launched a new funding programme for events.

Support is available for business events proposing Tropical North Queensland as a destination.
Support is available for business events proposing Tropical North Queensland as a destination. Photo Credit: Adobe Stock/Evgeny Vostrikov

Business Events Cairns & Great Barrier Reef has launched a new funding programme to attract and secure business events to the region over the next four years.

The programme will support new business events proposing Tropical North Queensland as a destination, with a minimum of 150 delegates staying in the region for three nights. The initiative is projected to deliver a A$54 million (US$35 million) direct economic impact.

In addition to the financial support, the Business Events Cairns & Great Barrier Reef team will continue to provide complementary services through the convention bureau. These include connecting meeting planners with venues and accommodation providers and the broader local events supply network, delegate boosting and marketing support, as well as air and ground support for site inspections.

Tara Bennett, general manager of partnerships and events, said: “We’re thrilled our funding partners have recognised the significant value of the business events sector and have supported this strategic investment to drive visitation and economic growth. International and national eligible events can apply for funding of A$10,000 or more for events taking place between 1 July 2025 and 30 June 2029.”

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