BESarawak nurturing next generation of planners

Sarawak Convention Bureau dipping its hands in training future business event professionals

The first batch of BESarawak's CMP training. Photo Credit: BESarawak

KUCHING - The first 22 students from the inaugural training programme conducted by Business Events Sarawak (BESarawak) graduated on Nov 5, 2019.

They had completed the TriBE: Innovation Masterclass for industry partners which now enables them to undergo the Certified Meeting Professional (CMP) Certification. The Masterclass has been awarded the highest Continuous Education Unit points in Malaysia (44 points) enabling them to sit for the CMP.

They were awarded at an event at Hotel Pullman, Kuching, launched by BESarawak deputy chairman Datuk Abang Abdul Karim Tun Abang Openg.

"To make Sarawak a competitive destination for business events, we must have a strong and well-educated supplier base. The CMP credential is recognised globally as the badge of excellence in the events industry and the participants are a step closer to attaining this," said Datuk Abang Abdul Karim.

The move to focus on professional development is part of BESarawak's "Legacy Impact Programme" that aims to drive social and economic transformation in the community and create legacies. The programme's four pillars include Advancing the Field, Community Benefits, Economic Outcomes and Public Policy. The TriBE: Innovation Masterclass falls under "Advancing the Field".

It also marked the final round of MICE Destination Marketing Contest (MDMC) 2019 Sarawak Edition which targeted university students in Sarawak from multidisciplinary fields as it aims to introduce and engage them in areas of Business Events.

Three universities, namely Curtin University of Technology, University College Technology Sarawak (UCTS) and Universiti Malaysia Sarawak competed in the final round and were judged based on three categories of Business Events: Proposal, Bid Presentation and Booth Presentation.

"We want to spark an interest among students so that they can be acquainted with Business Events and develop a career in this industry. By running the finale concurrently with the graduation day, we hope that the participating students understand that a career in this industry is sturdy and bears many potential pathways to grow," said Dylan Redas Noel, BESarawak's Head of Industry Development.

The MDMC 2019 winning team, Sarawak Legatum from UCTS, wowed the judging panel of experts with their mature and exceptional skills on how to build Sibu as a Business Events hub. The team will be trained to compete in MDMC Taiwan, organised by the Taiwan External Trade Development Council and will be the first-ever team from Sarawak to compete.


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