PCMA president and CEO Sherrif Karamat (left) and ADCEB director Mubarak Al Shamisi at the signing of the strategic training and partnership agreement.
ABU DHABI - Abu Dhabi Convention & Exhibition Bureau (ADCEB) has inked a strategic training and partnership agreement with PCMA on Monday (Jan 6) as it works to raise the emirate's position in the international associations sector.
Signed at the PCMA Convening Leaders 2020 conference in San Francisco, the agreement covers three main areas including:
• Convention Services Manager Training (CSM training) for elected event executives from the Emirate;
• Hosting an Abu Dhabi Advisory Summit, set to take place later this year;
• A series of educational programmes and membership to help build the knowledge base and event management capabilities within the MICE industry in Abu Dhabi.
The agreement will also serve as an educational platform for the Bureau's stakeholders to develop a deeper knowledge of the MICE industry and the essentials of delivering world-class events.
ADCEB's director Mubarak Al Shamisi said that Abu Dhabi hopes the partnership will boost its efforts to "strengthen its industry capabilities to serve the global community of business event strategists, planners and organisers through education and knowledge sharing".
PCMA president and CEO Sherrif Karamat commented that "Abu Dhabi and PCMA are perfectly aligned as we both recognise that the business events industry can play an instrumental role in economic and social transformation".
"Abu Dhabi also realises that this requires the development of their most important asset - their citizens and this is where PCMA can bring tremendous value as the global leader in the business events industry," he added.
PCMA, which has a membership of 7,000 in 37 countries, has the world's largest and most recognised network of business events strategists.
The agreement is the latest in a series of initiatives implemented by ADCEB and DCT Abu Dhabi to strengthen the MICE sector and promote business tourism in the UAE capital.
In 2019, ADCEB announced the establishment of the first MICE Advisory Committee led by industry leaders from China, in addition to becoming a Premier Partner for international global travel exhibition IBTM World.