The public-private partnership is aimed to raise awareness of the emirate’s readiness to host large meetings, conferences, exhibitions and events.
Abu Dhabi is stepping up efforts to woo international B2B events and
incentive travel to its emirate with the launch of a new fund.
Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the
Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has
signed a Memorandum of Understanding with ADNEC Group to launch a new
fund to provide financial incentives and support to corporate meeting
planners and incentive houses hosting events in the destination.
The public-private partnership will combine the joint marketing
efforts of ADCEB and ADNEC Group to raise awareness of the emirate’s
readiness to host large meetings, conferences, exhibitions and events.
This partnership marks "a tremendous step in further solidifying our
position as a leading global destination for business events of all
kinds", said Saleh Mohamed Al Geziry, Director General for Tourism at
DCT Abu Dhabi.
"Together we can create the ultimate destination package that
showcases the best of the emirate and attracts ever greater numbers of
large-scale and high-profile events to Abu Dhabi," he said.
Humaid Matar Al Dhaheri, managing director and group CEO of ADNEC
Group, which owns and operates the Abu Dhabi National Exhibition Centre,
added that the joint fund is "part of our efforts to strengthen the
business tourism in Abu Dhabi and the UAE, and attract more companies to
choose Abu Dhabi as an ideal destination for hosting any meetings,
conferences, exhibitions, or events".
The ADCEB and ADNEC Group Joint Fund is conceived as an added tool
for organisers of international corporate meetings and events interested
in holding their events at Adnec, filling a gap in Advantage Abu
Dhabi’s support for groups of over 500 delegates.
ADCEB’s existing MICE initiatives include Advantage Abu Dhabi
Meetings & Incentives 2.0, an upgraded programme that stimulates
MICE activities in the region, as well as the MICE Agencies Reward
Scheme, targeting intermediaries such as agencies, planners and travel
management companies with training, industry updates and the latest
products.
For events planned between 1 May 2023 and 31 December 2024,
applicants can submit their inquiry/request for proposal (RFP) to either
ADCEB or ADNEC Group for eligibility of support towards their events
through the ADCEB-ADNEC Joint Fund.