ADCEB’s Mubarak Al Shamisi: looking forward to working closely with UNICEO to deliver bigger and more impactful events for corporations. Photo Credit: ADCEB
Abu Dhabi Convention & Exhibition Bureau Department (ADCEB),
part of The Department of Culture and Tourism – Abu Dhabi (DCT Abu
Dhabi), has signed a strategic partnership with international non-profit
association, United Networks of International Corporate Event
Organizers (UNICEO).
The partnership brings together leading corporations and associations
globally to grow Abu Dhabi’s international recognition as a destination
of choice for MICE. The joint venture will offer enhanced networking,
business support and destination awareness opportunities to UNICEO’s
community of corporate events decision-makers.
Comprising 2,500 members across 35 countries, UNICEO offers
collective intelligence and the tools to adapt to a constantly changing
business environment within a global network. It brings together its
members to broaden their networks, improve their events and energise
their careers by sharing experiences and best practices.
Mubarak Al Shamisi, director of ADCEB, DCT Abu Dhabi, said: “We are
delighted to partner with United Networks of International Corporate
Event Organizers to enhance our MICE offer and continue to increase
awareness of Abu Dhabi as the gateway to the MENA region.
“Renowned for its diverse portfolio of unique offerings and
world-class infrastructure, iconic hotels, state-of-the-art event venues
and an unrivalled leisure offering, Abu Dhabi is the ideal destination
to host conferences, exhibitions, corporate meetings and incentives. The
strategic partnership with UNICEO will benefit global corporations
convening events in Abu Dhabi and help them leverage the diverse
offerings of the UAE capital.”
Laurent Fuchs who leads UNICEO, said: “Abu Dhabi is conducting an
ambitious strategy to attract corporate events. We are delighted they
decided to support UNICEO and trust their offer will meet our members’
needs.”