SACEOS spearheads The Great Reset for MICE industry

Singapore MICE Forum returns in July, featuring three days of premier thought leadership, learning and networking opportunities.

The event will gather industry professionals and leaders from the region and feature expert speakers from the global MICE industry.
The event will gather industry professionals and leaders from the region and feature expert speakers from the global MICE industry. Photo Credit: SACEOS

Singapore is set to host the Singapore MICE Forum (SMF), which is scheduled to take place from 26 to 28 July 2023 to bring together industry professionals and leaders from the region, along with expert speakers from the global MICE industry.

Themed The Great Reset, the SMF is organised by the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) with the support of the Singapore Tourism Board (STB). 

The SMF will help to bolster Singapore's position as a leading and innovative hub for the global business events industry, said Richard Ireland, president of SACEOS. He also expressed his confidence that the SMF will set the stage for The Great Reset of the MICE industry, as MICE events in Singapore and the region continue to make a resounding comeback.

“Singapore’s MICE industry has made a strong recovery, and the Singapore MICE Forum is the perfect launchpad for new ideas and partnerships to ride on that momentum," said Yap Chin Siang, deputy chief executive of STB. "The return of SMF also affirms Singapore’s reputation as an ideal hub for the global MICE industry, where innovation and collaborations are made possible.”

During the event, the inaugural Singapore MICE Awards will be presented to celebrate and recognise the spirit of resilience, innovation and progress achieved by the industry in the past two years.

The forum will also feature the Singapore MICE Challenge, aimed at cultivating and uncovering the future of MICE talent. Students from Singapore’s institutes of higher learning will create and explore revolutionary approaches in curating an event through purposeful technology adoption, reinventing audience experience while ensuring sustainable practices are in place.