Northstar/Cvent Meetings Industry PULSE Survey (APAC) October 2024

The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, highlights the strong performance of the meetings industry in APAC. A notable 63% of APAC planners report feeling more optimistic than they did six months ago, marking the highest optimism rate among all regions surveyed.

Key findings include:

• Over half of APAC planners are actively booking and sourcing new events.
• 56% expect to produce more meetings in 2025.
• Southeast Asia remains the top destination for 85% of planners in the region.
• Rising costs, budget constraints, and increasing airline prices are the main concerns for APAC planners.

Download a free copy of the full Northstar/Cvent Meetings Industry PULSE Survey report to explore more.

About the Survey

The Northstar/Cvent Meetings Industry PULSE Survey was first launched in 2020 to track changes in planner sentiment and expectations throughout the pandemic. Northstar continues to survey event planners on a regular basis to assess how current challenges and trends are shaping the industry. The PULSE Survey is produced in partnership with meetings technology provider Cvent.