Forging new paths for hospitality managementUSA – In the last couple of years, the hotel landscape was showing buoyant sentiments. Marketing budgets were increasing, new brands such as Hilton’s Tru and IHG’s Avid, were being introduced at a never before seen pace, existing brands were being upgraded, new companies were getting into the travel business, and the airline industry was expanding into new markets.
By Patricia Wee | April 28, 2020