New MICE Cities to drive domestic meetings in ThailandWith little prospect of international travel resuming before the end of the year, the challenge for the MICE sector is to promote itself to the domestic market. Launched ten years ago after political demonstrations closed Bangkok and even the airport for weeks on end, the “MICE City” label was designed to improve the attractiveness of MICE services and infrastructure in other regional hubs. “We couldn't just rely on Bangkok,” said Pattanachai Singhavara, Director of TCEB's Southern Region Office.
By Vincent Vichit-Vadakan | November 6, 2020