The future of events is hybrid. Are you ready?I first heard the term ‘hybrid meetings’ back in May 2018 — I was attending IMEX Frankfurt and met Maarten Vanneste, president of the Meeting Design Institute. Vanneste had just published his new book, Multi Hub Meetings, and was very eager to share this new model to the industry, having recently organised the FRESH Meeting Design Conference 2017 as a five-city multi hub event.
By Lauren Arena | February 9, 2021