by Meetings & Convention Asia | January 16, 2018

A successful meeting and incentive travel programme is more than just about having a fun and exciting itinerary. Yes, delegates want to be entertained, and planners want the "wow" factor that will get the delegates posting on social media about their experiences. But the checklist for a planner does not end there. They have to satisfy corporate stakeholders; meet corporate compliance, security guidelines, budgets and event ROI; and maximise attendee engagement. Selecting the right destination that ticks off the most important criteria requires sound judgement.

Singapore offers compelling qualities since it ranks high on the list as a popular meetings and incentive travel destination and enjoys a reputation for being efficient. Moreover, groups are able to tap on the Singapore MICE Advantage Programme (SMAP), which offers valuable support for seamless planning. Read on to gain more insights and make an informed choice.

1. Passion is the deciding factorAdvertisement

Singapore's modern cityscape is made vibrant by a dazzling year-round calendar of festivals and activities (Credit: gettyimages)

Looking for the wow factor that will dazzle your delegates? The destination has to be fun, entertaining and unique. Ultimately, the ideal destination will be the one that offers memorable stories and authentic experiences for planners and delegates.

Singapore's tourism landscape is constantly reinventing itself, and thanks to the passion of its people, new attractions and activities are being created to engage global visitors with local experiences. Known as a foodie nation, Singapore is passionate about its food, and visitors will find culinary delights in trendy districts as well as suburban areas. Dining in Singapore is a unique experience that surprises at every turn. You could discover flavourful tales of Peranakan culture and traditions at Candlenut, the world's first Michelin-starred Peranakan restaurant. Or go for happy hour at LeVel 33, which takes guests to new heights of appreciation for European beers brewed from heritage recipes in their own micro craft brewery while enjoying the stunning Marina Bay skyline.

2. Fly with the best in class

The award-winning Singapore Airlines promises uncompromising service and standards (Credit: Singapore Airlines Group)

Planners who need to adhere to compliance in securing different flights for delegates should find an airline that offers a network of well-connected routes and schedules. Other elements that complete the experience such as seat comfort, inflight entertainment, service and inflight meals are considerations that will set the right mood for your delegates when they arrive in Singapore.

Singapore Airlines,  together with its subsidiary airlines SilkAir and Scoot can easily connect delegates from more than 130 destinations in more than 30 countries to Singapore. Under the enhanced SMAP, planners will enjoy complimentary Economy Class tickets subject to minimum spend, discounted airfares and other perks.

3. Make first impressions count 

Changi Airport's international acclaim as a top-ranking airport ensures a smooth experience (Credit: Changi Airport Group)

 Delegates on long-haul flights don't want to face delays and complications. So, ensure that they receive a proper and hassle-free welcome as well as a smooth and effective transition from air to airport to hotel.

Elite guests get a seamless, hassle-free experience when they arrive at JetQuay (Credit: JetQuay )

Planners can rest assured if they are under SMAP, as their delegates will be greeted with a complimentary welcome desk upon arrival at Singapore's Changi Airport. VIPs may enjoy accelerated arrival clearance and personalised service at JetQuay, Singapore's premium airport terminal, as complimentary access is given to a select few, depending on group size.

No need to worry about transportation when you can easily get a ride with Uber (Credit: Uber)

Getting around the city is easy too as Uber offers discounted fares for delegates under SMAP so you can enjoy reliable and affordable rides at the tap of a button. 

And don't forget that the farewell is as important as the welcome. Delegates will get to enjoy Changi Airport's myriad shopping and dining outlets with complimentary vouchers. Besides shopping, they can catch a movie in the cinema, relax with a spa treatment or a walk at one of the themed gardens, or even take a dip at the pool.


4. Be unique

Singapore Botanic Gardens ups the charm factor for classy outdoor events (Credit: gettyimages)

The gala dinner is the most important event that rounds up the whole experience for delegates and it presents the chance for you to create that deep lasting impression. It could be a memorable gourmet dinner experience in a tipi tent at the Night Safari; a party-vibe team-building session at the trendy Siloso Beach in Sentosa; or an elegant reception within the beautiful grounds of Singapore Botanic Gardens, a UNESCO heritage site. Whether it's amidst nature, history or the skyscrapers that define Singapore's modern cityscape, there are many unique venues to be found, and they can be transformed to suit your vision.

5. At the centre of attention

Singapore EXPO's convention wing, MAX Atria, was the venue choice for the Unicity Global Convention 2016 in December (Credit: Singapore EXPO)

World-class convention and exhibition facilities with a proven track record are crucial to planners of large-scale incentive groups that attract international delegates. And top-notch ones are no longer just venue operators. They also position themselves as strategic partners of clients who seek their expertise from planning ideas and events' designs to logistics and F&B offerings.

Singapore's sterling line-up offers world-class award-winning venues such as Singapore EXPO, Sands Expo and Convention Centre, Suntec Convention Centre and Resorts World Convention Centre. Choose the right venue partner who will walk with you and offer the flexibility of customised solutions that best fit your event.

6. More perks for better ROI

The right connections with SMAP make planning a breeze (Credit: STB)

Your stakeholders are happy when you provide more value-add and perks that benefit your event. Under SMAP, business event organisers can enjoy customised support through the Business Events in Singapore (BEiS) scheme offered by Singapore Exhibition and Convention Bureau™, (SECB) to offset certain percentage of qualifying costs related to third-party professional services, content development or marketing, boosting their ability to execute a successful event.

Brought to you by SECB™, Singapore Airlines Group, Changi Airport Group, JetQuay and Uber, SMAP will ensure a smoother planning journey and endless possibilities for delegates.       

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