by Meetings & Conventions Asia | July 18, 2017
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With the launch of Thailand's first interactive online portal for the MICE industry,, meeting planners who are heading there for a site inspection can easily arm themselves with an arsenal of handy information ahead of their trip. 

"The fundamental proposition of is that no buyer should need to travel to Thailand on an inspection trip without a meaningful shortlist of venues, suppliers and opportunities preselected on the basis of comprehensive, up-to-date information - and with a file of real-time quotations/proposals in hand," said Grenville Fordham, founder and managing director of Image Asia Events (IMAGE asia), the company behind the website.

Following its soft launch in Phuket last November, the website has seen a steady growth in monthly visitors, which is at approximately 250% from January to June, according to Markus Vogt, IMAGE asia's business development manager who leads the MICE project team.

Currently, the website, hosts business profiles of approximately 600 MICE suppliers, including 320 hotels with MICE facilities, as well as exhibition/convention centres, DMCs, tour operators, event organisers, restaurants and more. 

They are spread across nine areas of the country, namely: Bangkok, Chiang Mai, Pattaya, Phuket and Koh Samui plus the wider regions of central, north, northeast and south Thailand.

The next phase of development, said Vogt, is about encouraging more suppliers to upgrade their profiles to include more detailed information, multimedia products and downloadable brochures, menus etc, while ramping up the promotion to MICE buyers using a combination of industry targeted marketing and SEO tools.

"Our objective is to give venues and suppliers in Thailand's MICE and weddings industries an opportunity to showcase their offerings in a detailed, searchable, multimedia environment, which they can access and update themselves using comprehensive, secure back end tools," he said. 

"For buyers in these industries, represents a unique opportunity to preselect venues and other event suppliers - based on easily accessible, hard information."

Features of the website include a buyers 'Wish List' that allows them to save possible options for the future; an automated Request for Proposal that sends an enquiry to shortlisted suppliers; an interactive checklist to help with event planning; as well as a news section offering the latest updates for anyone planning an event in Thailand.