by Brooke Thio | September 12, 2017
Held for the first time in Kaohsiung city, Taiwan, the 12th edition of the Asian MICE Forum saw an estimated attendance of 500 participants across 20 countries. The two-day industry gathering on 6-7 September was held in conjunction with AFECA's 2017 Annual General Meeting, drawing professionals from within and beyond Asia to network and share their knowledge.

With the theme "Innovation Power", the forum featured leaders in the MICE industry as well as award-winning creatives and tech specialists. These included IAEE Chairperson-Elect Daniel McKinnon and Founder & CEO of Poken, Stéphane Doutriaux, among several others. Industry veterans also discovered new ideas and talents at the AFECA Asia MICE Youth Challenge, where 14 student teams from 7 regions presented their outstanding event concepts.

Across the forum's 3 panel discussions and 5 keynote speeches, meeting professionals and service providers concurred on the growing need to develop industry processes and standards to ensure physical and digital security at events of any scale. When discussing MICE trends, speakers also highlighted how technological innovations could lead to lower costs and more exciting events - but also emphasised that technology would not, and should not, replace meaningful face-to-face interaction.

"To make the AMF more dynamic and attractive, we crossed the boundaries of what is considered the 'MICE industry' so the most innovative and inspiring speakers could be found. This year we also had many students attending together with MICE professionals, which is great for education," said Walter Yeh, President of TAITRA and AFECA, of the AMF's importance as a key industry event. "The AMF has continued to further enhance the global image of Taiwan's MICE industry, successfully serving as a prime platform for Asian MICE professionals to exchange ideas and trigger cooperation opportunities."