by Meetings & Conventions Asia | March 19, 2019

Late last week, the Seoul Convention Bureau officially rolled out its 2019 PLUS SEOUL programmes to fulfil its promise to boost business events in the Korean capital. In addition to an expanded core benefit of up to KRW 250 million (US$220,981) from the previous KRW 150 million for international conferences, as well as up to KRW 200 million for corporate/incentive groups from the previous KRW 100 million, the Seoul Convention Bureau has designed new customised experiences for MICE events. 

Planners can choose, depending on the scale of the event, from various complimentary options, such as customised cookies with corporate logos, storytelling performances, bus wrapping, photo mosaic walls, Korean beauty booths, as well as video services to capture event experiences. For international congresses with over 1,000 participants, PLUS SEOUL also helps to cover development costs for event apps and VR experiences.

A staff at the Seoul experience booth, where delegates will get to wear traditional Korean costumes and other cultural activities.

In addition to core benefit offerings, such as welcome messages at Incheon International Airport, large conventions can qualify for other customised experiences also. For example, unique venue benefits, Seoul MICE Cards and special tour programmes to explore the city, and the popular Seoul experience booths on-site at events. 

Also part of the rebranded PLUS SEOUL programme is an updated Seoul welcome kit for MICE participants. Inside the Korean traditional lucky pouch is a pair of reusable chopsticks. Recipients can also take part in a social media event by uploading photos of themselves using the chopsticks with the hashtag #MICESEOUL, #PLUSSEOUL and #CHOPSTICKSMYWAY to enter into a lucky draw. 

Jihyun Kim, the new director of the MICE planning team at the Seoul Convention Bureau, said, "We designed PLUS SEOUL with one main question in mind: 'What can Seoul add to business events?' Whether it be intellectual exchange, company loyalty, or just fun, we want to give meetings an extra boost."  Kim added, "We are expecting to add more benefits from SMA throughout the year and increase the value of holding business events in Seoul."