by Meetings and Conventions Asia | November 29, 2019
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Novotel Murray St Perth takes prime position next to Shafto Lane, popular for its bars and eateries in Perth.

PERTH - The new 431-room Novotel Murray St Perth by Accor & Fragrance Group Limited is slated for a soft opening on Dec 19 in the heart of the Perth central business district.

This will be the second hotel for Fragrance Group and Accor in Australia, following Ibis Styles Hobart - the largest hotel in Tasmania.

Taking prime position on 388 Murray Street next to Shafto Lane and its popular bars, the hotel will feature four meeting rooms and a conference room for up to 120 people, banquet style, and facilities such as a pool, steam room, day spa and sauna, four bars and restaurants.

The group's opening comes at a time when domestic tourism to Western Australia is up by approximately 10%.

"We are confident in the growth of international tourism in Perth and having the renowned global branding of Novotel and Accor's worldwide distribution will help to bring new international visitors to Perth," said Simon McGrath, COO, Accor Pacific.

"With new Qantas routes between Perth and London, new connections between Tokyo and test flights to Shanghai, the future is looking bright."