by Meetings & Conventions Asia | December 04, 2018
Hyatt Hotels has acquired Two Roads Hospitality, which houses five lifestyle brands including Alila. Pictured above is the Alila Yangshuo in Guilin, China.
Hyatt Hotels has expanded in the lifestyle hotel segment with the full acquisition of hotel management company Two Roads Hospitality that adds five established lifestyle brands Alila, Destination, Joie de Vivre, Thompson, and tommie. 

The move will see Hyatt establishing a dedicated lifestyle division to combine the operations of Hyatt's and Two Roads' lifestyle brands. The acquisition brings Hyatt's reach into 23 new markets, with management and license agreements for 74 open and operating hotels across North America and Asia. 

"We will leverage the shared expertise of Hyatt and Two Roads across our powerful combined portfolio of 19 brands to bring best-in-class offerings for guests around the globe," said Mark Hoplamazian, president and CEO, Hyatt Hotels Corporation. 

In a media release, Hyatt also said that Two Roads' brands will be included in its World of Hyatt loyalty programme "in the near future".

Hyatt Hotels Corporation currently holds a portfolio of 14 brands, with more than 750 properties in more than 55 countries.