by Meetings & Conventions Asia | August 14, 2018
ITB Asia 2018 has 12% more buyers compared to the previous edition.
We are still two months away from ITB Asia 2018, happening at Singapore's Sands Expo and Convention Centre from October 17 to 19, but the excitement leading to the event is already heating up. 

This year, a record number of buyers have already registered with the travel trade show, with nearly 1,000 approved thus far - that's a 12% increase from the previous year. Top buyers include Abbot, Accenture, AIA Financial, Apple Inc, BHF Bank, Cook Medical, CTS MICE Service Co Ltd, General Electric, HDFC Standard Life Insurance Co Ltd, IBM, Markets and Markets, Mastercard, Nu Skin Enterprises, OSRAM, PHILIPS, Rotary International, Samsung Asia Pte Ltd, Schlumberger Schneider Electric India Pvt. Ltd, Siemens, Twitter Asia Pacific Pte Ltd and Verve Events International. All in all, the top 10 source markets for buyers from the Asia-Pacific region include China, Oceania, India, Singapore, Malaysia, Philippines, Japan, South Korea, Indonesia and Thailand. 

There will also be a whole host of new corporate partners on this year's buyers programme, such as Marriott International, InterContinental Hotels Group, Far East Hospitality, Caissa and Singapore Airlines. ITB Asia is also collaborating with leading travel associations in the region, such as Association of Corporate Travel Executives (ACTE), The Federation of ASEAN Travel Associations (FATA), Korea MICE Association (KMA), Taiwan Convention & Exhibition Association (TCEA). Confirmed associations under FATA include the Association of Thai Travel Agents (ATTA), Malaysian Association of Tour Travel Agents (MATTA), Association of Travel Agents Indonesia (ASTINDO) and Thai Travel Agents Association (TTAA). 

One of the key highlights ITB Asia 2018 is the launch of new MICE and Corporate Hub, as well as a dedicated MICE and Corporate Speed Networking session. These events will allow MICE and corporate buyers and exhibitors to meet and network - or even engage potential business partners. 

"We are delighted to see a record number of buyers registering for ITB Asia this year, driven by our new partnerships with leading corporate and travel associations on the Buyers Programme" said Katrina Leung, managing director of Messe Berlin (Singapore), organiser of ITB Asia. "We have also increased our focus on the MICE and corporate segments this year and are excited to launch a dedicated MICE & Corporate hub at the show as well as a new MICE & Corporate Speed Networking session. We look forward to welcoming delegates to this year's event and have no doubt that a high volume of business deals with be generated at the show."