by Meetings & Conventions Asia | December 10, 2019
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Over 250,000 MICE participants utilised benefits from PLUS SEOUL in Apr-Nov 2019. (International Bar Association)

SEOUL - Seoul is gearing up for a busy new year of international meetings, with six notable large-scale gatherings set to bring 17,200 participants to the city's top conference venues in the first half of 2020 alone. 

The three largest of these, which include the 25th CardioVascular Summit-TCTAP, 15th International Congress of the International Radiation Protection Association, and 24th International Congress of Clinical Chemistry and Laboratory Medicine - accounting for 10,900 delegates - reflect continued preference for South Korea's capital as a premier MICE event destination, bolstered by a strong local event support programme.

Upgraded in 2019, PLUS SEOUL provides a wide range of support for all MICE events, including corporate meetings, incentive tours, and exhibitions, hosted in Korea's capital. This year's revamp focused in particular on emphasising the personal enjoyment factor of business events in Seoul, turning them into appealing storytelling experiences and opportunities to create lasting bonds with fellow attendees.

Additions to the support thus comprised customised add-on features for events, ranging from branded souvenirs and buses to special teambuilding activities, cultural performances, commemorative crafts, and more.

In 2020, planned further enhancements will include greater promotion of the city's unique venues for unique team building activities, as well as additional tailored experienced programmes, among others.

"Our goal for next year is to continue to promote our current strengths and further develop and support specialised local programmes that meet the needs of global trends" said Don Byun, executive director, Seoul Tourism Organization's Seoul Convention Bureau division.

According to a release from Seoul Convention Bureau, over 250,000 MICE event participants utilised benefits from PLUS SEOUL between April and November. A popular customised add-on in 2019 was Application Development Support, in line with the global trend for favouring event apps over printed material to boost environmental sustainability.

Seoul currently ranks in third place worldwide for the number of meetings hosted the previous year, according to the latest UIA International Meetings Statistics Report - a position it has now held four years' running. In November, Seoul was named 'Best MICE City' by readers of US magazine Global Traveler for the fifth year in a row.