by Meetings & Conventions Asia | April 09, 2019
Happening later this month, the Malaysian Convention & Exhibition Bureau’s roadshow will target meeting planners and incentive agents from four cities: Beijing, Shanghai, Chengdu and Shenzhen.

Malaysian Convention & Exhibition Bureau (MyCEB) is working hard with its 29 partners to gear up for the upcoming 9th annual roadshow in China. Happening later this month, the roadshow will target meeting planners and incentive agents from four cities: Beijing, Shanghai, Chengdu and Shenzhen. 

The goal of this initiative by MyCEB is to promote Malaysia as a corporate meeting and incentive destination to the outbound Chinese corporate meeting and incentive market, as well as to identify new business potential for Malaysia. The mission will be led by Datuk Zulkefli Hj. Sharif, CEO of MyCEB and is supported by Malaysia's delegation of state bureaus, hotels, unique venues, airlines, destination management companies, convention centres, hotels & resorts, venues and AV suppliers. 

Apart from providing a platform for B2B engagements between the participating industry players, MyCEB will be educating buyers on team building options in Malaysia during the roadshow. 

MyCEB will also be launching the new edition of the highly attractive Malaysia Twin Deal V (MTD V) programme, designed to add more volume to clients and corporate incentive and meeting planners.