by Meetings and Conventions Asia | December 03, 2019
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South Africa's new campaign aims to position the country as the best place to meet, thrive and inspire business.

BARCELONA - Using IBTM World as its platform, the South African National Convention Bureau (SANCB) is announcing to the world that South Africa is open for business and geared towards making a greater impact in the business events sector in 2020.

Unveiling its new content strategy titled "Where Great Minds Meet", the campaign aims to position South Africa as the best place to meet, thrive and inspire business.

During IBTM World in Barcelona, 698 meetings were conducted at the South Africa stand, where SANCB hosted 24 exhibitors from various sectors including hotels, destination management companies, provincial tourism agencies and convention bureaus, professional conference organisers as well as selected SMME's from South African Tourism and the National Department of Tourism's Incentive programme.

"It is great to see so many buyers from all over the world with a genuine interest in South African products. All of our exhibitors had great platform to showcase their products and services, and an opportunity to share with buyers why South Africa should be the next destination for their business events," said SANCB's chief convention bureau officer, Amanda Kotze-Nhlapo.

Every year, South Africa hosts 211,000 regional, national and international meetings, conferences and exhibitions.

Speaking on the importance of exhibitions, Ms Kotze-Nhlapo said: "Although we live in a digital age, there is still immense value in having face-to-face meetings between buyers and exhibitors. These platforms allow us to physically showcase our capabilities, answer questions, dispel myths but also provide clarity and garner excitement because we are so passionate about our country and our sector."

South Africa has successfully hosted some of the world's biggest sporting events and conferences including the International Diabetes Federation, International AIDS Conference, the United Nations COP 17 Conference and the International Consumer Electronics Expo.

Future events to be held in Cape Town include the World Ophthalmology Congress on June 26-19, 2020, and the International Pharmaceutical Federation (FIP) World Congress of Pharmacy and Pharmaceutical Sciences on Sept 25-29, 2022, with an expected 2,000 delegates.