by Stanley Ho | October 15, 2019
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MyCEB CEO Datuk Zulkefli Hj. Sharif.

KUALA LUMPUR - Malaysia will be returning to IBTM World in Barcelona for the ninth straight year armed with new products, developments and enhanced reward programmes.

Into its 32nd edition, the IBTM World - the leading global event for the meetings and events industry - will be held at the Spanish city on Nov 19-21.

The Malaysia Convention and Exhibition Bureau (MyCEB) CEO Datuk Zulkefli Hj. Sharif said his organisation is looking forward to meeting the world's biggest players.

"I firmly believe that IBTM World has always been and will continue to be a strategic platform for us as it is one of the avenues that opens up to the European and international market," said Datuk Zulkefli, who will be sharing new products and developments available in Malaysia that will enhance the country's offerings to the business events industry as well as entice event planners and organisers to hold their meetings, corporate and incentives groups, conferences and exhibitions in the kingdom.

"While 2018 recorded an overwhelming total of 152 secured business events contributing around 118,735 number of delegates raking in a notable RM1.58 billion (US$377 million) in estimated economic impact to the country, it is a good indication that Malaysia is getting a stronger hold of the business events industry," he added.

MyCEB will be introducing the enhanced Malaysia Like Never Before campaign and the Malaysia Twin Deal programme, which is a global promotional campaign to promote
Malaysia as an incentive destination offering exciting experiences, value adds and rewards.

SOME OF MALAYSIA'S NEW OFFERINGS 

Malaysia is set to introduce 10 new hotels throughout the country by December 2019 catering to business travellers.

Venues that have already opened its doors to travellers include Four Seasons Kuala Lumpur, featuring 209 guest rooms and suites, as well as serviced apartments for guests looking for an extended stay, and Four Seasons Private Residences.

Four Seasons Place is part of Kuala Lumpur City Centre, a 40-hectare (100 acre) complex with more upscale shopping, fine dining and vibrant nightlife next to a 20-hectare (50 acre) urban green park.

Sabah International Convention Centre (SICC) the largest waterfront purpose-built facility in East Malaysia is set to be North Borneo's most iconic venue in 2020. Spread over five levels, SICC features column-free convention hall with a retractable partition system dividing into three sections offering a combined floor space of 6,800sqm. On a separate level, three contiguous exhibit halls encompassing a 5,300sqm event space plus six meeting rooms and private VVIP lounge.

The top floor is dedicated to 12 private meeting rooms while on level three; a world-class Performing Arts Hall with seating capacity of 1,250 in a two-tier amphitheatre accompanied by four VVIP rooms and lounges. Connecting to the main lobby, an outdoor plaza of 7,000sqm sits against a backdrop of islands and the South China Sea offering the best sunset spot in Kota Kinabalu city.